Hospitality Revenue Management For Non-Revenue

How does this curriculum differ from others?

According to the fact that "reaching the sales target" is one of the key aspects for all hospitality leaders, many of them are trying their best to develop their team's selling skills at their best, however, those approach might end up to be "forcing to the clients to make decision and/or providing unnecessary discount, promotion, etc." 

Therefore, understanding the basic Revenue Management is necessary for all, especially for all Operations & Sales Team as this will ensure that whenever Sales Target is reached, Revenue Target is also achieved.

What will you learn?

This workshop will provide all basics knowledge related to Revenue Management within Hospitality Business to all and will also provide participants with critical in-depth data knowledge on how to set and manage each team member's target wisely, which will at the end, lead to Business Partner Culture creation throughout the organization.

Curriculum Outline

1) Intro: What is Revenue Management & Revenue Management Cycle?

2) Intro: Rate Definitions & Revenue Management related Jargons.

3) Factors impacting Revenue Management 

4) "Market Segmentation" & its related calculation

5) "Demand Analysis" & its related calculation

6) "Forecast & Revenue Management Cycle" with data analysis exercise

7) "Pricing, Business Mixed Optimization & Yield Management"

8) "Market Share" & its related calculation

9) "MPI: Market Penetration Index" & its related calculation

10) "ADR: Average Daily Rate" & its related calculation

11) "ARI: Average Rate Index" & its related calculation

12) "RevPAR: Revenue Per Available Room" & its related calculation

13) "RGI: Revenue Generation Index" & its related calculation

14) Real Situational Revenue Management Exercise

15) Guideline: How to become real Business Partner for all non-revenue generated department.

16) Post-Workshop Action Plan Creation